About Rajat

Rajat is Sr. Business Analyst at Sokrati Technologies, India's leading ad technology and analytics company. He covers brands, advertising & ad technology for SMBs. Crafting content on concrete data is his forte. If not online, you can find him hiking up a mountain or watching a movie.

Top 5 ways to generate free leads

Most of us are familiar with the usual methods when it comes to generating leads. However, there are a lot of other ways to create relationships, gain exposure, and increase interest so let’s explore some of those opportunities. Influencer Marketing Influencer marketing focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead approach & inspire influencers [...]

Do you think JustDial leads are useless?

No, they are Gold if you have prompt response system. JustDial leads work as long as you are responding fast and are following up with the lead in a timely fashion. Our studies shows that if you have a responsive customer management system such as Chuknu, you are able to categorize and followup with leads systematically. If you have listed your business on JustDial, you can get a lead in either of the 2 ways. [...]

Business cards are useless

You probably also have few hundred or thousands of cards stored in a cupboard. There was a time when it is was a good idea, get the cards printed hand them out to whoever you think might be interested and watch the sales come in.  The reality is they didn't :( Few days ago even I was digging internet to find some good printing agency, one thing lead to other and ultimately I came [...]

Why a Mobile CRM is the need of time?

We live in a mobile world. Are you part of it? For 2017 the number of mobile phone users is forecast to reach 4.77 billion &  is expected to pass the five billion mark by 2019. Global mobile data traffic is expected to increase nearly a tenfold between 2015 and 2020. Worldwide, mobile devices accounted for an average of 39 percent of web page views in early 2016 already.  (Source: Statista) This mass [...]

Chuknu release update version 4.0

Now Accomplish More With Chuknu 4.0 Get Chuknu 4.0 Today we are super proud to announce an amazing new version of Chuknu. We had taken all the feedback from our users and have created a version that provides a seamless experience while managing your leads. I am super proud of my team who have worked day and night on this release. Chuknu is now better [...]

How to ensure your customer is paying you

On November 8, 2016 Prime Minister Narendra Modi in his address to the nation announced the demonetisation of Indian Currency notes of 500 and 1000 denominations from midnight, thereby, turning almost 85 percent of the Indian cash in circulation to "worthless pieces of paper" as these notes will no longer be legal tender. With digital payments now becoming more of a norm, merchants have much to gain with the setup of a secure digital [...]

Your website is useless…

...if you do not convert your website leads. Website leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Source: searchenginejournal.com) So, if your website is generating leads, but not actual business for your company. And you feel like your web leads are useless, before you go throwing more money into your website or marketing campaigns make sure to take a look at [...]

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Science of Following Up!

Too Less and you have lost, too much and you are Pushy, Sales is about doing it just right. According to a popular market research 44% of salespeople give up after one follow-up. 80% of sales require at least five follow-ups.   (Reference: HubSpot) Its shocking to see that 44% of Sales People will not close a deal 8 times out of 10, just because they did not follow up enough. Chuknu with [...]

Respond late to inquiries & you are out of game

“Companies that try to contact potential customers within an hour of receiving queries are nearly  7 times  as likely to have meaningful conversations with key decision makers as firms that try to contact prospects even an hour later. Yet only  37%  of companies respond to queries within an hour.” -  Harvard Business Review So, you think its only you that have received a lead from the aggregator & you may relax over replying to the [...]

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