We live in a mobile world.
Are you part of it?

For 2017 the number of mobile phone users is forecast to reach 4.77 billion &  is expected to pass the five billion mark by 2019. Global mobile data traffic is expected to increase nearly a tenfold between 2015 and 2020. Worldwide, mobile devices accounted for an average of 39 percent of web page views in early 2016 already.  (Source: Statista)

This mass migration of users from desktops to mobiles changes the way you do business. Users and customers both expect information to be available and updated in real-time, not “when you get back to the office”.  Your sales team need immediate access to your CRM in order to save their leads & progress on leads; Your sales  team need a Mobile CRM.

What is a Mobile CRM?

In very simple words, Mobile CRM is an app which enables organizations to add, edit and manage their interaction and relationships with current or prospective customers on mobile devices.

Who can use Mobile CRM?

A mobile CRM like Chuknu can help multiple units of your organization, all you need to identify that how a unit can use it. For example-

Sales:
Lead scoring & prioritization followed with lead nurturing are the core tasks for a sales person to convert a lead into sales (Read more: Why should you do Lead Prioritization & Lead Scoring). And all of them requires a CRM. You should ask them to start adding the leads into Mobile CRM and keep updating them with latest activities.

Customer Service:
Team can pick up cases more quickly, track them across channels and resolve them using the knowledge of previous interactions. Also they can reply to any inquiry hand to hand or by setting up the Auto- Replies.

Benefits of Mobile CRM

Using a CRM platform to handle and track customer service activity already makes sense, and adding a mobile dimension brings even more benefits.

  • Stronger sales: By providing salesmen with the mobile CRM solution, they will have better tools to increase effectiveness and achieve greater results. For example- Chuknu CRM identifies the hot & cold leads on the basis of frequency of communication, this way salesmen get to know exactly which prospect to contact next.
  • Increased productivity. Less effort. – From intelligent search features and time-saving filters to auto lead detection and smart card reader that make updating records on the fly fast and easy, a mobile CRM like Chuknu helps a lot in increasing productivity that too just on finger tips.
  • Improved Data Quality- If your field reps have to wait until they get back to the office to input new contacts or enter their meeting notes, there’s a good chance it won’t get done in a timely manner and it might not get done at all. So you won’t be capturing important data at key points in your sales cycle. A CRM system available on a mobile device allows for near real-time data entry. In Chuknu, they can not only add new contacts & meeting notes but also can attach important items like an image or a file to the entries.

If you’re looking for a fully featured CRM application you can take with you wherever you go, give a shot to our Chuknu CRM & leave your comments below. Would love to discuss what more you can do with a mobile CRM 🙂