Most of us are familiar with the usual methods when it comes to generating leads. However, there are a lot of other ways to create relationships, gain exposure, and increase interest so let’s explore some of those opportunities.
Influencer marketing focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead approach & inspire influencers to get out the word for you. Some super successful examples of influencer marketing are Gap & British Airways.
Influence can come from a wide range of places. Any person, group, brand, or place could potentially be an influencer. For example- bloggers, youtube celebrities etc.
Have you ever used Google+ Hangouts or Skype to create an online discussion or webinar? There’s great power in setting up impromptu or planned, general information events. When they are designed to be drop-ins, people are more comfortable attending and are open to hearing what you have to say. You can build trust and prospective business by hinting them about your services/products.
While I’m hoping you have a complete profile and are in a couple groups, there is more to LinkedIn than many people realize.
You can do an advanced people search to find prospects and then save that search. Once saved, LinkedIn continues to look for people who fit your parameters and sends you an email with a list. However, these will be cold leads but you can go ahead sending them connection request. If they accept it, bingo, you are in the game.
There are plenty of blogs & news letter providers who welcome expert contents and have followers in hundreds of thousands. Craft your content linking between their audience and your product/service. Your blog published on a bigger platform not only makes you visible to mass audience but also builds trust.
#Hashtag is the new song. Take advantage of the things everyone is talking about. When you discover things that are hot topics – craft engagement, promotions, and conversations around those topics. Since they are what’s trending you will be found more easily.